MARKETING & PROMOTION - Keeping it simple PART 2.
Māngere Ōtāhuhu Local Economic Development Working Group invites you to the sixth event in our NEW Māngere Ōtāhuhu Business Series:
Topic: MARKETING & PROMOTION - Keeping it simple PART 2.
Thursday 1st August, 6pm to 7:30pm
Mangere Arts Centre - Ngā Tohu o Uenuku
FREE. RSVP to firstname.lastname@example.org to reserve a seat. Food & drinks provided.
The task of marketing and promoting your own business or creative skills is vitally important. But with all the competition out there and the huge range of marketing and advertising options available to you, this task can be challenging! So come join us for a conversation around MARKETING & PROMOTION, with guest speaker Joanne Latif offering advice, insights and learnings from their own business expereince.
Jo and her husband Justin started a local community media initiative called 275 Times in September 2015. This included a printed magazine which was circulated throughout the community and facebook page. The aim of the initiative is to share the real stories of Mangere and provide a platform for Mangere people to communicate their stories back to the community.
Jo’s background is in Graphic Design so was able to design the magazine, logo, website and also promote the stories wider by setting up the facebook page which now has a following of 3,627. The facebook page has been a collaborative process. Justin’s role was as Journalist and Editor. In August 2016, we handed the media initiative over to Hone and Roger Fowler who did an excellent job in expanding the magazine and setting up a wider team. Currently the publication has been put on hold.
Currently Jo is the Communications Manager at Mangere College which was established as a new role. Jo manages the social media accounts and has also started a Mangere College Media Club (MC Media) this year which currently has students running their own social media accounts (Instagram and facebook), also doing photography and videography with the aim of sharing their stories to the school and wider community.
As well as managing social media, Jo does other communication tasks such as the school newsletter, manages the website, coordinates and designs the school magazine and networking to ensure Mangere College’s narrative is shared to the wider community and the school is aware of the wider story of the community as she believes forming these relationships as crucial for the overall marketing process.
In this session Joanne will cover how she set up the marketing 275 Times and Mangere College, plus some tips on upping your social media game.
Learn more about Joanne’s work on:
275 Times www.275times.com 275 Times
Visit our website to learn more about the Māngere Ōtāhuhu Business Series